|It's not that our family has no taste, it's just that our family's taste is inconsistent.
||[Mar. 20th, 2003|01:07 am]
Burritos and Pop-Tarts
|||||Bob Dylan - The Man In Me||]|
I'm expanding this community a bit. You can discuss burritos, Pop-tarts, and weird beverages like you always have, but now you can also critique any commercial that comes on. I want practise critiquing commercials, because I have decided to be a professional commercial critic when I grow up. I think this brings us up-to-date. Now to actually critique something.
Synopsis: A group of young, athletic-looking Texas University students jog around a small Mexican town looking for Texas.
Target Audience: Young people who like to participate in athletic activities and need brand name shoes to do so.
Critique: This commercial attempts to appeal to its target audience by exhibiting an off-beat, yet "extreme" concept. The young people in the commercial are all moderately attractive, and obviously very fit. Why they are jogging aimlessly around what looks to be a Mexican village is unknown to the viewer at first, but he eventually finds out the group of students are looking for Texas. Apparently, this commercial wants the viewer to believe that a group of Texas University students enjoyed their mass jogging session so much that they ran all the way to Mexico! And then they like so totally got lost, because they enjoyed running in their Nike brand shoes so much that they like lost track of geography and stuff. This commercial makes me happy I'm not a Texas University student. This is the only way in which this commercial makes me happy.
Product: Wendy's Salads
Synopsis: A group of middle-aged women in pink shirts have tremendous fun in a bowling alley. Then they proceed to Wendy's for a "cold one", which turns out to be a salad instead of a beer.
Target Audience: Middle-aged women who enjoy empowerment and salads.
Critique: This commercial shows that women can have just as much fun as men. They can form bowling teams, wear bright coloured clothing, bowl in bowling alleys - even partake in post-bowling activities. Clearly, women can do all the wild and crazy things men can do, and they can have a lot of fun doing them, too. Hey, these women may be horrible bowlers, and hey, they may be making public spectacles of themselves, but hey, it's Girl's Night Out! They deserve to get wild and crazy after spending day after day taking care of the kids and the nagging, repressive husband who rules his little domestic world from the comfort of his living-room armchair, thanks to the male-dominated society in which we live. Heck, these women deserve to get even wilder and crazier: they're going out for a "cold one" after they're finished bowling - just like the guys would do! But at this point in the commercial, the viewer is faced with a delicate but essential plot twist: the "cold one" is really a Wendy's salad! Da da duuuuuuum! The women continue having a wild and crazy time in Wendy's while they eat their wild and crazy salads in their wild and crazy pink bowling shirts. At this point, the viewer can clearly see how essential the salad is to the women's liberation process. I'm pretty sure that's the point.